torstai, 28. maaliskuu 2019, Terkko Health Hub, Health Talks: Brand Driven Business Transformation

alkaen 28. maaliskuu 2019 - 10:00 asti 13:00

Terkko Health Hub

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This workshop provides you with a 3-hour intro to building a unique brand and highly profitable business.
 Your brand is mainly the reason why your customers choose you, or why they don’t. It is the meaning that people attach to you, your products, services or your company. Why should customers choose you?
 In this course, you will learn the fundamental ideas and principles applied by the greatest, most desired brands in the world. These same principles will also work for you. The course is built around the "six modules of modern brand-building”. Some of the things you will learn:
- The fundamentals of brand-building
- How to understand your customers on a deeper level
- How to focus your brand and business on an ideal customer
- How to leverage your “Power Base” of customers
- How to build a unique brand strategy
- How to translate your strategy into a total brand offering
- How to engage with your core customers
- How to connect your strategy and offering with your operations and culture
 
The workshop consists of lectures and group assignments.
You will walk away with a better understanding of how to build brands ion today’s world, and with some ideas that you will be able to implement immediately. This course is a condensed live version of a more extensive online, six-week course called Brand Transformation Masterclass™.
 

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Speaker: Tobias Dahlberg is a strategist and entrepreneur, the founder of brand consultancy Wonder Inc. as well as professional learning platform The Future Academy. He has worked hands-on with strategic brand development and innovation for the last 12 years, working for clients such as Fiskars, Fazer, Iittala, Neste Oil, Altia, Metsä Group, Hartwall, Paulig, Marimekko, The Coca-Cola Company, and many more, in both b2b and b2c

The event is organised by Health powered by A Grid, Health Capital Helsinki, NewCo Helsinki, Terkko Health Hub and Upgraded. 

Time: Thursday, March 28, 2019, 10 am - 01 pm.

Location: Terkko Health Hub, Haartmaninkatu 400290 Helsinki

We hope to see you all at Terkko!

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