torstai, 28. helmikuu 2019, Block by Dylan, From mass communication to personal dialogues: Personalization 2.0

alkaen 28. helmikuu 2019 - 8:00 asti 11:00

Block by Dylan

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We are all unique, new channels and change in customer behavior result in a need to deliver a coherent experience across channels. Yet most digital experience are static and does not live up to new experience).
The growing need for personalization to stay relevant is increasing, but to manage thousands and thousands of interaction sis not easy. Welcome to the era of hyper personalization!
Join us in this seminar and you will among other things learn:
-How to create a business case of investing in personalization -How to get started and prioritize personalization initiatives-Examples of different personalization techniques you can start using already today
We will also showcase how Episerver Personalization works, powered by AI in both web, e-commerce and email.
AGENDA
08.30 - 09.00: Breakfast and registration09.00 - 09.45: How to create a business case for personalisation09.45 - 10.15: Showcase of different personalisation tactics10.15 - 10.30: Questions
For those who would like to stay and discuss how personalisation can be applied in your business, or go deeper into how to set up personalisation, you will have a chance to do so after the seminar. 
SPEAKERS


                                                 Mårten Bokedal, Senior Manager Marketing Nordics




Näytä lisää
                                                           Petri Isola, Solution Architect, Episerver

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